Are you stuck in a marketing rut? Do your efforts focus entirely around email? Is your list growth limited to new website visitors? If so, you may be missing the mark with today’s shoppers who seek out brands that are prominent in fashionable society. They’re looking for socialites! But don’t worry, becoming a socialite isn’t as scary as you may think, thanks to Bronto’s Socialite app. It’s been a little more than a year since we introduced Socialite, and in that time, we’ve seen many customers join the high society, leveraging the features of the social media-focused app to target consumers through Facebook Audiences and Tabs, Twitter Cards and Instagram Shopping. In everyday life, socialites see the value of their ways in their life experiences and interactions with others. But in business, being a socialite with a penchant for social media can often be a difficult expense to justify. With Bronto’s Socialite, the benefits are clear, simple and tangible:
Increase Email Subscriptions
Socialite’s integrations with Facebook Tabs and Twitter Cards give you two quick ways to provide consumers with an easy way to opt in to receiving further communications. And the integration with Instagram lets you easily build an opt-in form to capture a consumer’s email address and Instagram username.
Socialite’s integration with Facebook Audiences allows you to leverage your pre-existing lists and segments within Bronto to target or exclude consumers who see your Facebook ads. This lets you target those consumers who are most likely to be interested in your ad, increasing your likelihood of a click-through and purchase, while reducing your overall ad spend. And who doesn’t love spending less and making more? The same goes for the integration with Instagram Shopping, which lets you build targeted lists of consumers who have expressed interest in specific posts by using custom campaign tags when commenting on those posts, making them more likely to purchase whatever it is your posting about.