If you’re only using the same tried and true techniques for generating business and closing sales, you may be missing out on a chance to grow your company and increase the bottom line. Consistently winning clients requires a commitment to trying new approaches. Don’t miss out on proven strategies just because they make you uncomfortable.
Start Winning New Clients
You never know when one of your current accounts is going to bail, or when a big client will cut back on an order and eat away at your revenue. And while you can’t always prevent these things from happening, you can insulate yourself against situations like these by consistently winning more clients.
It’s easy to get comfortable with your current approach to lead generation, but branching out and trying new things will increase your chances of achieving superior results. Here are some things you can do to really ramp up your efforts:
Constant Lead Nurturing
Networking takes a lot of effort, time, and energy. One of the worst things you can do after meeting with a new lead or having a conversation with a prospect is to go cold. Sure, the prospect might not be ready to convert, but you have to keep them warm.
Drip campaigns work really well and represent one good method of constant lead nurturing. Marketing expert James Scherer suggests using a 4:1:1 email strategy for early-stage nurturing. With this approach, you send out six total emails to clients: four educational, one transition, and one closing.
“Stitch them together with a bit of a delay and you deliver relevant value to your lead, becoming trusted and reliable,” Scherer explains. “So when you happen to mention that your platform or service addresses one of their pain points, they believe you.”
Obviously this is just one example of constant lead nurturing. There are strategies for social media, in-person networking, SMS, voice, and just about any other method you can think of. Find the methods that work best for your business, but make a commitment to not let warm leads go cold.